Video marketing isn’t just popular right now; it’s predicted that in 2017, videos will account for 69% of internet traffic, while by 2018, that figure is expected to rise to 79%. So if you’re looking for a marketing channel that will consistently deliver good results over a long period of time, video marketing is what you should be focusing on.
Easier said than done, right?
But if you aren’t currently using videos for your business, and your competitors are, they’re already way ahead of you. In fact, a whopping 81% of marketing executives are now using online videos to attract leads and convert them into sales.
Marketing Impact Solutions has been in the video marketing business for 8 years. So we know what it takes to create and market a successful video strategy for local businesses.
Video marketing has quickly become one of the most powerful and effective ways to put your digital marketing efforts on over-drive. Consumers love videos. So it’s time for you to give them what they want.
If you’re ready to put your own custom Video Marketing Strategy in place, contact us today for your free, no-obligation consultation!
If you’ve been looking into ways to market your business, you’ve likely discovered that videos are currently one of the best methods to use.
Simply look at the sheer amount of video content uploaded to sites such as YouTube every single day to see just how influential videos can be.
For businesses, this opens up a brand new opportunity to connect with your target audience. Videos convert at a much higher rate than just about any type of traditional, expensive marketing method.
They aren’t just great for building exposure and bringing in new customers; they can also help you retain your existing customer base too. So how exactly can they do this?
The demand for video is significantly high. Consumers these days would much rather watch a short promotional video than read through written content.
After watching a video, consumers are also much more likely to follow up on the call to action than they would if they’d seen the exact same message in text format.
Videos help to build up a personal connection between you and the viewer. If they get to know the business on a more personal level, they’re much more likely to make a purchase.
Many of your potential customers may be searching for more information about your products and services before they decide to do business with you. Videos are especially effective when it comes to showcasing your range of products and services.
Videos gives them a direct, inside look that allows them to make the right purchase decision, which is always appreciated.
One of the biggest challenges that many small businesses face is keeping existing customers coming back to do repeat business with you.
Once you’ve drawn them in and they’ve purchased one time from you, ideally, you want them to establish a long-term purchasing relationship (depending upon your industry of course). Video can help you do this.
The key is to keep giving your customers what they want in video format. If you release frequent video content, it’s going to encourage your customers to keep checking back in to see what valuable information you have to help them in regards to your industry or business.
Videos will also help to keep your brand firmly in their minds when they decide to buy.
Whether your goal is to attract new customers or to implement a campaign for on-going business, one key thing to remember is that your videos need to be short. Today’s consumers have a very short attention span, so if they’re too long, viewers won’t stick around for long and move on to the next company’s videos.
Aim to keep your videos shorter than 3 minutes; break the videos up if you need more time than that.
When done correctly, videos can attract and retain customers better than most other digital and traditional methods.
The difficult part is knowing what type of video content you should produce and how to present it.
Let us help get your video marketing up to speed before your competition blows past you.
Video marketing can be a lucrative marketing method for any business in any sector. When performed correctly, it helps drive in new traffic, build a loyal customer base, and establish your company as a leader in the industry. As a result, you can expect a significant increase in sales.
Videos are preferred by consumers over written content and can help deliver your message quickly and more effectively. The potential benefits are huge, but it’s vital you use the latest techniques and trends to stay ahead of your competitors.
While it is possible to market your own videos, it’s actually a very time consuming, difficult process. There are a lot of mistakes you could end up making which could actually waste your time and drain your budget while producing zero results.
Marketing Impact Solutions has years of experience creating, optimizing and distributing videos across multiple digital channels. We know what works and more importantly, what doesn’t work with video marketing.
By hiring our company, it frees up a lot of time for you to concentrate on running your business and also guarantees professional, effective results.
Yes. We can optimize your video for a wide range of media channels. This allows you to distribute your video to several target audiences.
We’ll discuss your requirements and come up with a video marketing plan that best fits your company’s needs.
We also ensure all videos are accessible via desktop, mobile and tablet devices. So no matter how your target audience is choosing to get online, they’ll be able to see your video clearly, without any issues.
Results can be seen in a matter of days in some cases, but it all depends on your specific requirements and level of competition. We work hard to ensure that your videos are noticed as quickly as possible and will be able to give you a better timescale after discussing your overall goals and objectives.
As well as actually seeing more traffic being driven to your website, we provide monthly reports.
These will not show you exactly who has viewed your videos, but it will show how many people have watched them and highlight where your videos are getting the most attention.
The exact costs will be determined once we have discussed your requirements. We tailor our video marketing services to fit each individual business so prices do vary.
Don’t see the answer to your questions?
Contact us today and we would be happy to speak with you!